Business for Social Responsibility (BSR) is a global nonprofit organization that works with its network of more than 250 member companies and other partners to build a just and sustainable world. Their Future of Fuels initiative focuses the efforts of leaders to drive to drive a sustainable transition to low-carbon commercial road freight. It is a business-to-business, full value-chain, fuel-neutral group that designed the Sustainable Fuel Buyers’ Principles as an easy, no-cost way for fleets and shippers of all sizes to hitch their efforts in order to demonstrate demand.